Think about it.

It’s easier for a college to recruit if it has a strong program. There are colleges that are known for business, medicine, art, science and everything in between. The idea of a strong college program is similar to an ad agency’s positioning and point of strength. An ad agency must stand for something if it’s going to attract the attention of prospects.

Colleges also need to overcome many of the same challenges as an ad agency. For example, a college in Springfield, Missouri will have more difficulty attracting students than one in San Francisco, California. And a small, unknown college will have more difficulty attracting students than, say, The University of Texas.

The key to both college and ad agency is to be great at something and the reputation will follow. If we were a college, which one would we be?